NEW iPHONE 5S!!!

You check your iPhone dozens and dozens of times a day, probably more. Entering a passcode each time just slows you down. But you do it because making sure no one else has access to your iPhone is important. With iPhone 5s, getting into your phone is faster, easier, and even a little futuristic. Introducing Touch ID — a new fingerprint identity sensor. Put your finger on the Home button, and just like that your iPhone unlocks. It’s a convenient and highly secure way to access your phone. Your fingerprint can also approve purchases from iTunes Store, the App Store, and the iBooks Store, so you don’t have to enter your password. And Touch ID is capable of 360-degree readability. Which means no matter what its orientation — portrait, landscape, or anything in between — your iPhone reads your fingerprint and knows who you are. And because Touch ID lets you enroll multiple fingerprints, it knows the people you trust, too.

A7 supports OpenGL ES version 3.0 to deliver the kind of detailed graphics and complex visual effects once possible only on Mac computers, PCs, and gaming consoles. The difference is amazing. Take the imaginary worlds in games, for instance. Textures and shadows look more true to life. Sunlight reflects off the water. The whole experience feels much more realistic. iOS 7 and all the built-in apps are optimized for the A7 chip. The Camera app is a great example. It takes advantage of a new image signal processor built into A7 to give you up to 2x faster autofocus, faster photo capture, and higher video frame rates.1 You’d think with all this going on, battery life would suffer. But it doesn’t, because A7 is designed to be incredibly energy efficient.